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Rise of the Planet of the Mobile Apps

rise of the planet of the mobile appsOur world is, increasingly, a digital one. It can be defined as the "rise of the planet of the mobile apps". In today's digital world, customer expectations are changing so fast. Now, digital technologies, internet connectivity, data and almost everything are connected with mobile apps in a digital age.

Recent report by Juniper Research has forecast that “in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets. This sharp increase, from 80 billion in 2013, is a result of many consumers in developing markets upgrading from featurephones to smartphones. "The report also includes “As smartphone penetration escalates globally, the leading app stores are looking to reach consumers in different, diverse markets."

On the other hand according to Gartner Inc., “Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012, Total revenue in 2013 will reach $26 billion, up from $18 billion in 2012. Free apps will account for 91 percent of total downloads in 2013. Gartner said that in-app purchases (IAPs) will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012.

Mobile apps provide relevant content and resources to consumers, meanwhile organization’s information and feedback needs. To survive and success in the consumer-driven digital age, businesses must figure out how to keep step with mobile app world!

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